With the idea and the team in place this phase focuses on the plan of action including, customer segmentation, target market, financial plan, your unique selling points, funding options. in this phase there will be plenty of opportunities for the team to practice their elevator pitches, presentation skills and other key skills that will be needed when bringing in investors. The objective of this phase is to come up with a solid and effective business plan.

• Facilitator: Eman Saleh
• Facilitator: Kifah Ziad